Financial Fest takes place at the Phoenix Convention Center location in Downtown Phoenix at the South Ballroom. The entrance is located at 3rd St. and Jefferson at the Northeast corner.
Use the following guide to determine the best directions;
Take the I-17 Truck Route (the lower I-17/US60 Rte)
Exit 7th Street and turn right on 7th St. (North)
Turn Left on Washington St. (West)
Turn left on 3rd. St. (South)
Continue past Jefferson and turn into parking structure immediately past Jefferson on the left
(S/E Corner of 3rd St. and Jefferson)
Take I-10 headed East to the 7th Avenue
Turn right on 7th Avenue (South) to Jefferson St.
Turn left on Jefferson St. (East) to 3rd. St.
Turn Right on Jefferson and turn into parking structure entrance on the left.